A digital portfolio would not be complete without a few banner ads! So here (soon) are some of the better ones I’ve done, as well as some other forms of online and social media advertising I’ve been exposed to.
Below are a couple of concept ads requested by U.S. Bank, particularly for their Home Equity Loans & Lines of Credit. With two products targeting different but similar audiences, these were my concepts for consideration (hence the simple animation), which I thought were rather strong. It’s all about “plans” as opposed to “dreams”, and these products are available to finance them, be it a HEL for a new pool, or a HELOC for a student in college. They were highly considered by the client, and the student version for HELOC went into final development.