Consumer packaging is another avenue of design that I would be interested in exploring more of, having had brief tastes in my career while using so many packaging art files to extract design elements from.  I would especially enjoy the challenge of giving a good product a unique yet cost-effective shelf-presence, as it often pains me to know how much a product’s cost is needlessly put into the fancy box it comes in!

It so happened that that was my major challenge with Fizzion Concentrated Cleaner in 2007 or so.  They came to us with nothing but a tablet, which was unusual for us, and we felt we hit a home run with the Fizzion brand launch.  Part of that exercise was packaging designs for 4- and 8-pack shelf products as well as a 2-pack sample card, as sampling was a big part of our marketing strategy.  All without much of a budget, of course.  We ended up with small clam cases, which (despite the plastic) was in-line with their “green” message… seriously reducing the carbon output by delivering smaller, lighter product.

Overall, the initial launch of the product went well, and Fizzion is still going strong today (thought curiously, at least in my market, as a wine cleaning solution, in a wine/brown aerosol can).


A project that I would consider similar to consumer packaging would be the boxes for the few “Taste & Tell” kits that I designed, including the one below for Michael Angelo’s, a brand of higher-quality frozen Italian entrees.  Lucky “brand advocates” would receive a box full of marketing materials from Michael Angelo’s, including coupons and sometimes free products.  All of this would come in a box (on the right of the image) designed to catch the eye and mimic the shelf product, to reinforce the brand’s look.


Lost on some old drive somewhere are label files for Cherry Pharm, a nutritional juice drink packed with cherry juice, for which I did some heavy-editing to some provided individual-serving bottle label artwork (among other, more usual services).

I also had the opportunity, way back in 2001, to clean up and select the colors for the labels used on the tubs of Fabritec/Sanitone dry cleaning solutions… a rather industrial project, but one I relished at the time and can still say, “nice job, 22-year-old Brian”.  Hell, I still have the artwork to show!