I have two “campaigns” that I feel are pretty significant parts of my portfolio and I’m giving special attention to. The first is a series of ads for Cincinnati Parks, which were published in Cincinnati Magazine in 2008. The client got these ad spaces and wasn’t sure exactly what to do with them. The original idea was to just make them ads for the Floral Shows at Krohn Conservatory that year (their 75th), but they also wanted them to be a little more, with a bigger message about the Parks. I don’t know that our copywriter was quite grasping the concept, so I ended up with an idea to make these shows/events highlight a characteristic of Cincinnati Parks in general – history, conservation, education, culture and tradition – and ended up writing the vast majority of the content. Now, whether it’s good or not is immaterial to me (though Cincinnati Parks liked them fine), because I’ve always been proud to claim them as near to 100% mine as a deliverable has ever been in my time at HyperDrive.
Another significant campaign was the poster series for my vintage base ball team, the Cincinnati Buckeyes, that I collaborated on with John Pattison, Paul Singer and others during my waning days at HSR Business to Business. We wanted to create a series of posters to advertise the team that would win some design awards, as it seemed my desk was the only one there without a single trophy on it! I had the role of production manager, handling less of the design and more of the background and content. The project was a success as far as the awards were concerned, earning local and regional Addy awards, with “Tripping” getting published in an issue of Communication Arts magazine. As for success with the client… well, it wasn’t quite so. We’re still trying to figure out and find our audience!
For what it’s worth… the greatest professional award I could ever achieve is a happy client. I am simply not in this business for awards and trophies and recognition; I’m here because I love graphic design and enjoy helping clients with a great message and product to succeed. I am proud of much of my work without pieces of plastic to show for it.